Decryption: Unlocking the potential of your online business

Virtual CFO and bookkeeping services for e-commerce manufacturers and creatives

When New Zealand businesses who sell online have their financial systems under control with access to the information they need, they can grow a sustainable, successful business.

Get the right cash-flow information, at the right time to take advantage of business opportunities.
Free up time to take a holiday or have a day off, knowing the payroll is taken care of.
Feel happier and less stressed at work and home.

Isn’t it time you unlocked the cash-flow secrets in your business?

Your financial systems are what often stands between you and the ability to grow your business. Having a sustainable flow of cash and being able to keep track of it means you can scale, grow, expand or just take some time off.

In all areas of your business – from e-commerce payment set up, bookkeeping services and Virtual CFO strategy services, we help you identify what’s going on in your financial systems and what information you need to make the right financial decisions to grow your business.

With our expert knowledge, we can recommend the apps and systems that would suit your unique business needs and then implement them for you.

We train you and your team how to use these systems and review, support and help you plan for future growth while providing ongoing bookkeeping support to help free your time to be working on the business you love.

Xero Silver Champion Partner and Certified Advisor

We take a bigger-picture view of your business finances

We realise you might not know what you don’t know until someone tells you that you don’t know it!

As your Virtual CFO, financial system experts and bookkeepers we don’t just come in to do your books. We take a bigger picture view of making sure your finances are set up to allow your business to grow, reduce your financial stress and give you time to get out and enjoy life again!

Discover

We start by discussing your goals and direction. And then take the time to understand and evaluate your current processes and systems.

Design

Next, we collaborate to create practical solutions that help you streamline your financial systems and allow you to meet your business goals.

Develop

We’ll create a shopping list of systems and software, compile a budget and determine a timeline for getting your new systems up and running.

Deliver

Then we come back to you with the plan and can help you put into action the plan to meet your business goals and free up your time doing financial tasks.

At the start of 2020 we were getting busier and needed to outsource our bookkeeping requirements. Seeing Donna had helped implement most of our Xero systems she was the perfect candidate to take it on. After a quick and easy transition, she took the load and stress of the business bookkeeping off us and carries out the work seamlessly. She patiently nudges us to find receipts and has our books in great order and helps us streamline our accounting and management processes. I would highly recommend Donna and Decryption.

Michelle Leonard – LC Designer Homes
Before Decryption, bookkeeping was a task I dreaded. I would procrastinate for as long as possible, then fumble around last-minute to try and piece things together. Now, I never think about it. Decryption gives me the peace of mind that my bookkeeping is done right, freeing up my time to focus on growing my business.

Daniel Adams – Envelope Group
We have been working with Donna for over a year now. She has been amazing right from the get go - making my accounting system a breeze and everything works seamlessly in our back end! Nothing is a hassle and I can honestly say this was the best decision I made outsourcing the work to Donna & her team to do our bookkeeping. Outstanding service - 10/10!

Paige Burgess – Studio Black
As a start up business with so much to juggle at any one time, the team at Decryption has made the whole process of keeping our accounts up to date and compliant for reporting. Such a weight lifted from our shoulders to know that this is in hand and dealt with accurately, efficiently and on time. I wholeheartedly recommend Donna and the team at Decryption.

Alistair Kirk – Co-Founder, Beach Booch
After posting on a Facebook page about having trouble finding an automated solution for syncing up my Shopify and Xero accounts. Donna reached out to me and offered some advice. I had searched high and low and asked other accountants if they had a solution, but it was not within their expertise. Donna and her team were able to sort everything out for me and they saved me from a massive headache!

Todd – Beauty and the Wind
With my company going through a period of rapid growth I needed my accounts to be right up to date, so I could pull reports and know exactly where things were at. Having talked with Donna at length I could see that the smartest way forward was to have the team sort out the backlog and re-organise our systems, then have them take over our day-to-day bookkeeping. It was a decision that has taken a huge amount of stress off my shoulders and it’s a dream to log into Xero and see all the accounts magically up to date.

F. Lane – Goodings Laboratory
I find Donna and the team very easy to deal with. As the business has become more and more complex, they have continued to work alongside us to ensure systems and processes have adapted to be as user friendly and as efficient as possible. Basically accounts/accounting shouldn’t be something a business owner has to think about very much, and this can only happen if you have full trust in your accounting team, of which I very much do. Low hassle, efficient and onto it is how I would describe working with Decryption.

Jude Salisbury – Abeeco
I’ve been working with Donna and more recently her team for nearly three years. When I set up my PR consultancy, I had no previous experience running a business or using Xero. Donna was recommended to me by an old colleague and has been such a huge help in operating and setting up Xero and increasing my financial awareness. She is always on hand to answer my multitude of questions and always makes me feel heard, helped, and empowered.

Luci Marshall – Rise & Shine PR
I started working with Donna about 10 years ago after my business started to increase in size and accounting complexity. Doing the day-to-day accounts wasn’t my forte and I didn’t want to be spending time doing it when I could be using that time to develop and manage my business.

Donna knows my businesses well and is very thorough. She is always quick to offer suggestions or advice to improving the current systems and processes too. I take comfort in knowing that the accounting side of my businesses are well managed and wouldn’t hesitate to recommend Donna and her team from Decryption to any business owner.

Scott Rice – Quantum Events/Puhoi Beer
An injury soon after starting our business meant I just couldn't keep up with everything and something had to give - it couldn't be customer service, so it was bookkeeping. Fast forward a couple of years and it was a right mess. Out of desperation to get back on top of it, we got Donna involved and she has been amazing and patient at helping us get it all cleaned up and put processes in place to keep it clean. We are very grateful for her help.

Joy Wintour – The Yarn Queen

Sort out your finances for e-commerce success

The right systems

Trying to keep up with invoicing, inventory, GST, pricing, budgets, and systems as your business grows can soon become overwhelming. We can help you sort out and set up the financial systems that will work to make your life easier.

The right information

Having quick access to the right information at the right time helps you feel confident and in control.

We make sure you’ve got the right information to make the decisions you need to grow your business.

The right actions

With the decision-making information, we interpret the results and guide you on the best actions to take going forward. So you’re ready to scale your business with confidence and full knowledge of your business finances.

Donna Carswell, Director, Decryption

Hi, I’m Donna.

With 30 years of experience working in finance, training and systems roles in NZ and the UK, I understand what it takes to be a success in business.

My background in bookkeeping and accounting lets me bridge the gap between accountant and systems analysis. So I can combine an in-depth understanding of both to provide a virtual CFO consultancy service that provides tailored strategies to help you achieve your business goals.

I’m passionate about working with businesses that design, manufacture, and create. Not just by managing their accounts, but also helping them claim back precious administration time, achieve peace of mind, and ultimately help them realise their business goals!

I am a big believer in putting family first, accepting that change is part of learning, and delegating to others to give you time to do the things you are good at.

Aimee Bate, Bookkeeper

Hello, I’m Aimee!

As a bookkeeper, it’s my job to make sure your finances are in order so you can keep focused on your business and doing what you love.

My favourite part of my job is knowing that we are relieving our clients of some pressure and keeping their books nice and clean.

If I could tell my clients one thing to make their business life easier, it would be to streamline your processes to keep everything flowing smoothly.

At the start of 2020 we were getting busier and needed to outsource our bookkeeping requirements. Seeing Donna had helped implement most of our Xero systems she was the perfect candidate to take it on. After a quick and easy transition, she took the load and stress of the business bookkeeping off us and carries out the work seamlessly. She patiently nudges us to find receipts and has our books in great order and helps us streamline our accounting and management processes. I would highly recommend Donna and Decryption.

Michelle Leonard – LC Designer Homes
Before Decryption, bookkeeping was a task I dreaded. I would procrastinate for as long as possible, then fumble around last-minute to try and piece things together. Now, I never think about it. Decryption gives me the peace of mind that my bookkeeping is done right, freeing up my time to focus on growing my business.

Daniel Adams – Envelope Group
We have been working with Donna for over a year now. She has been amazing right from the get go - making my accounting system a breeze and everything works seamlessly in our back end! Nothing is a hassle and I can honestly say this was the best decision I made outsourcing the work to Donna & her team to do our bookkeeping. Outstanding service - 10/10!

Paige Burgess – Studio Black
As a start up business with so much to juggle at any one time, the team at Decryption has made the whole process of keeping our accounts up to date and compliant for reporting. Such a weight lifted from our shoulders to know that this is in hand and dealt with accurately, efficiently and on time. I wholeheartedly recommend Donna and the team at Decryption.

Alistair Kirk – Co-Founder, Beach Booch
After posting on a Facebook page about having trouble finding an automated solution for syncing up my Shopify and Xero accounts. Donna reached out to me and offered some advice. I had searched high and low and asked other accountants if they had a solution, but it was not within their expertise. Donna and her team were able to sort everything out for me and they saved me from a massive headache!

Todd – Beauty and the Wind
With my company going through a period of rapid growth I needed my accounts to be right up to date, so I could pull reports and know exactly where things were at. Having talked with Donna at length I could see that the smartest way forward was to have the team sort out the backlog and re-organise our systems, then have them take over our day-to-day bookkeeping. It was a decision that has taken a huge amount of stress off my shoulders and it’s a dream to log into Xero and see all the accounts magically up to date.

F. Lane – Goodings Laboratory
I find Donna and the team very easy to deal with. As the business has become more and more complex, they have continued to work alongside us to ensure systems and processes have adapted to be as user friendly and as efficient as possible. Basically accounts/accounting shouldn’t be something a business owner has to think about very much, and this can only happen if you have full trust in your accounting team, of which I very much do. Low hassle, efficient and onto it is how I would describe working with Decryption.

Jude Salisbury – Abeeco
I’ve been working with Donna and more recently her team for nearly three years. When I set up my PR consultancy, I had no previous experience running a business or using Xero. Donna was recommended to me by an old colleague and has been such a huge help in operating and setting up Xero and increasing my financial awareness. She is always on hand to answer my multitude of questions and always makes me feel heard, helped, and empowered.

Luci Marshall – Rise & Shine PR
I started working with Donna about 10 years ago after my business started to increase in size and accounting complexity. Doing the day-to-day accounts wasn’t my forte and I didn’t want to be spending time doing it when I could be using that time to develop and manage my business.

Donna knows my businesses well and is very thorough. She is always quick to offer suggestions or advice to improving the current systems and processes too. I take comfort in knowing that the accounting side of my businesses are well managed and wouldn’t hesitate to recommend Donna and her team from Decryption to any business owner.

Scott Rice – Quantum Events/Puhoi Beer
An injury soon after starting our business meant I just couldn't keep up with everything and something had to give - it couldn't be customer service, so it was bookkeeping. Fast forward a couple of years and it was a right mess. Out of desperation to get back on top of it, we got Donna involved and she has been amazing and patient at helping us get it all cleaned up and put processes in place to keep it clean. We are very grateful for her help.

Joy Wintour – The Yarn Queen

Time to tidy up your finances (and get a good night sleep)

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