Scale with success and financial confidence

New Zealand Virtual CFO and bookkeeping services for e-commerce manufacturers and creatives

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Your passion is for designing, manufacturing, creating and selling

Don’t let fear and messy finances get in the way of scaling your business

Let’s unlock your business cash-flow secrets for growth and success

Book a free discovery call

Sort out your finances for e-commerce success

The right systems

The right systems

Trying to keep up with invoicing, inventory, GST, pricing, budgets, and systems as your business grows can soon become overwhelming. We can help you sort out and set up the financial systems that will work to make your life easier.

The right information

The right information

Having quick access to the right information at the right time helps you feel confident and in control.

We make sure you’ve got the right information to make the decisions you need to grow your business.

The right action

The right actions

With the decision-making information, we interpret the results and guide you on the best actions to take going forward. So you’re ready to scale your business with confidence and full knowledge of your business finances.

Time to tidy up your finances (and get a good night sleep)

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Bookkeeping services

Bookkeeping services

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Your virtual CFO

Your Virtual

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Donna Carswell

Hi, I’m Donna, Director of Decryption Financial Systems Strategy & Bookkeeping

Without cash a business can’t run, the team get cranky and suppliers won’t ship goods.

We know when New Zealand businesses who sell online have their financial systems under control with access to the information they need, they can grow a sustainable, successful business.

By working together in partnership we’re available when you need us, at a pace you’re comfortable with to get the job done today to grow the business you want tomorrow.

Xero Silver Champion Partner and Certified Advisor
ICNZB Certified Bookkeeper
Xero migration specialist
Xero retail and ecommerce specialist
Shopify Partners logo
  • At the start of 2020 we were getting busier and needed to outsource our bookkeeping requirements. Seeing Donna had helped implement most of our Xero systems she was the perfect candidate to take it on. After a quick and easy transition, she took the load and stress of the business bookkeeping off us and carries out the work seamlessly. She patiently nudges us to find receipts and has our books in great order and helps us streamline our accounting and management processes. I would highly recommend Donna and Decryption.

    Michelle Leonard – LC Designer Homes

  • Before Decryption, bookkeeping was a task I dreaded. I would procrastinate for as long as possible, then fumble around last-minute to try and piece things together. Now, I never think about it. Decryption gives me the peace of mind that my bookkeeping is done right, freeing up my time to focus on growing my business.

    Daniel Adams – Envelope Group

  • We have been working with Donna for over a year now. She has been amazing right from the get go - making my accounting system a breeze and everything works seamlessly in our back end! Nothing is a hassle and I can honestly say this was the best decision I made outsourcing the work to Donna & her team to do our bookkeeping. Outstanding service - 10/10!

    Paige Burgess – Studio Black

  • As a start up business with so much to juggle at any one time, the team at Decryption has made the whole process of keeping our accounts up to date and compliant for reporting. Such a weight lifted from our shoulders to know that this is in hand and dealt with accurately, efficiently and on time. I wholeheartedly recommend Donna and the team at Decryption.

    Alistair Kirk – Co-Founder, Beach Booch

  • After posting on a Facebook page about having trouble finding an automated solution for syncing up my Shopify and Xero accounts. Donna reached out to me and offered some advice. I had searched high and low and asked other accountants if they had a solution, but it was not within their expertise. Donna and her team were able to sort everything out for me and they saved me from a massive headache!

    Todd – Beauty and the Wind

  • With my company going through a period of rapid growth I needed my accounts to be right up to date, so I could pull reports and know exactly where things were at. Having talked with Donna at length I could see that the smartest way forward was to have the team sort out the backlog and re-organise our systems, then have them take over our day-to-day bookkeeping. It was a decision that has taken a huge amount of stress off my shoulders and it’s a dream to log into Xero and see all the accounts magically up to date.

    F. Lane – Goodings Laboratory

  • I find Donna and the team very easy to deal with. As the business has become more and more complex, they have continued to work alongside us to ensure systems and processes have adapted to be as user friendly and as efficient as possible. Basically accounts/accounting shouldn’t be something a business owner has to think about very much, and this can only happen if you have full trust in your accounting team, of which I very much do. Low hassle, efficient and onto it is how I would describe working with Decryption.

    Jude Salisbury – Abeeco

  • I’ve been working with Donna and more recently her team for nearly three years. When I set up my PR consultancy, I had no previous experience running a business or using Xero. Donna was recommended to me by an old colleague and has been such a huge help in operating and setting up Xero and increasing my financial awareness. She is always on hand to answer my multitude of questions and always makes me feel heard, helped, and empowered.

    Luci Marshall – Rise & Shine PR

  • I started working with Donna about 10 years ago after my business started to increase in size and accounting complexity. Doing the day-to-day accounts wasn’t my forte and I didn’t want to be spending time doing it when I could be using that time to develop and manage my business.

    Donna knows my businesses well and is very thorough. She is always quick to offer suggestions or advice to improving the current systems and processes too. I take comfort in knowing that the accounting side of my businesses are well managed and wouldn’t hesitate to recommend Donna and her team from Decryption to any business owner.

    Scott Rice – Quantum Events/Puhoi Beer

  • An injury soon after starting our business meant I just couldn't keep up with everything and something had to give - it couldn't be customer service, so it was bookkeeping. Fast forward a couple of years and it was a right mess. Out of desperation to get back on top of it, we got Donna involved and she has been amazing and patient at helping us get it all cleaned up and put processes in place to keep it clean. We are very grateful for her help.

    Joy Wintour – The Yarn Queen

Protect yourself from nasty financial surprises down the track

Book a free call

Tell us what’s keeping you up at night, and let us come up with a plan to sort out your financial, budget and cash flow systems.

Get set up right

You get on with making and creating and let us get on with designing the financial systems and keeping on top of regular bookkeeping tasks.

Scale with confidence

With all the accurate information you have, we’ll help you start planning to scale your business into the future.

Book a free discovery call

Scale your e-commerce business confidently, with well designed financial systems

New Zealand is rich in makers and creators who sell online (number 8 wire anyone?) But, as businesses grow the financial systems you have in place to manage invoices, payroll, GST and inventory can get overwhelming pretty fast.

To grow a sustainable business, you need the right information about your finances and cash flow. This enables you to make timely decisions that make scaling more straightforward.

At Decryption, we’re e-commerce virtual CFO (Chief Financial Officer) and bookkeeping specialists. We’re part of your team, without having to sit at the desk next to you. We work with small to medium businesses all around New Zealand who make, create and sell online.

We help you unlock the financial secrets of your business, giving you the financial information you need when you need it. So you can grow your business and spend time doing the things you love instead of having sleepless nights worrying about your cash flow.

Are you ready to see what the future can bring?

Book a free discovery call
Michelle Leonard – LC Designer Homes2022-02-15T17:11:41+12:00
Daniel Adams – Envelope Group2022-02-15T17:12:34+12:00
Paige Burgess – Studio Black2022-02-15T17:12:11+12:00
Alistair Kirk – Co-Founder, Beach Booch2022-02-15T17:10:49+12:00
Todd – Beauty and the Wind2022-02-15T17:10:03+12:00
F. Lane – Goodings Laboratory2022-02-11T14:57:02+12:00
Jude Salisbury – Abeeco2021-12-19T19:03:52+12:00
Luci Marshall – Rise & Shine PR2021-12-19T19:03:31+12:00
Scott Rice – Quantum Events/Puhoi Beer2021-12-19T19:02:59+12:00
Joy Wintour – The Yarn Queen2021-12-19T19:01:01+12:00